Zillow Group Partners With Paradigm to Launch Corporate D&I Strategy

About Zillow Group

Zillow Group houses an online portfolio of the largest and most vibrant real estate and home-related brands that focus on all stages of the home lifecycle: renting, buying, selling, financing, and home improvement. Zillow Group is committed to empowering consumers with unparalleled data, inspiration, and knowledge around homes, and connecting them with the right local professionals to help.

Results at a glance

33% of the entire company trained, including 75% of the management team

300 Employees engaged in a dozen newly created affinity groups

Partnership with Paradigm

As Zillow Group’s first Chief People Officer, one of Dan Spaulding’s priorities was to create a robust, effective diversity and inclusion strategy for the organization. Dan wanted to work with experts who could help the organization uncover existing barriers, craft a high-impact strategy, and partner on implementing that strategy. As a data-driven strategy firm that has worked with over 200 of the most innovative companies in the world on their diversity and inclusion initiatives, Paradigm was the obvious partner to help Dan achieve Zillow Group’s goals.

Paradigm began by conducting a Diversity & Inclusion Assessment that uncovered key barriers across the employee lifecycle, and provided strategies for addressing those barriers. The assessment included an in-depth analysis of quantitative data, including data on hiring, representation, and attrition. To bring the quantitative data to life and offer a detailed picture of the employee experience at Zillow Group, Paradigm also led thirty roundtable sessions with employees across six different locations around the United States.

Paradigm’s Diversity & Inclusion Assessment culminated in a diversity and inclusion strategy for Zillow Group. Spaulding notes that the feedback from roundtable sessions in particular has informed Zillow Group’s priorities in implementing its new diversity and inclusion strategy. As a result of working with Paradigm, Zillow Group has created a dozen affinity networks, as well as an Ambassadors Program for employees who want to take the lead on cultivating an inclusive culture. Zillow Group also enlisted Paradigm to lead Unconscious Bias Training, and to date Paradigm has trained over 1,000 employees, including Zillow Group’s management team of over 400 managers. To ensure successful implementation of these initiatives, Zillow Group has engaged in a Paradigm Partnership to receive ongoing consulting and advising throughout the process.

After a year of partnering with Paradigm, Zillow Group has made invaluable strides toward greater inclusion and belonging. “For me it wasn’t just about increasing our diversity numbers,” Spaulding says, “it was really about organizing our employees so their voices could be heard. And creating the kind of inclusive culture that I knew that our founders wanted, that the employees told me they wanted. People just didn’t know how, and Paradigm helped show us how to get started on that journey.”

"For me, it wasn't just about increasing our diversity numbers, it was really about organizing our employees so their voices could be heard."

Technology/Real Estate

1,001 - 5,000

Zillow Group's Goals

  • After a period of rapid growth, Zillow Group wanted to develop a cohesive, effective corporate diversity and inclusion strategy.
  • Zillow Group wanted external expertise and support in implementing that strategy.
  • Zillow Group wanted to empower all employees with increased awareness and specific skills for cultivating an inclusive culture.

“Paradigm really helped us to capture voice in a way I’ve never seen in my professional career. They created a place for really effective and really safe dialogue within a company setting. ”

Dan Spaulding
Chief People Officer

Zillow Group's Results
  • Through a quantitative and qualitative Diversity & Inclusion Assessment that included roundtables around the country, Zillow Group identified key barriers to diversity and inclusion.
  • In partnership with Paradigm, Zillow Group developed a data-driven, customized diversity and inclusion strategy.
  • Paradigm trained approximately 75% of the Zillow Group management team and 33% of the entire company.
  • A dozen new affinity groups were created with more than 300 engaged employees, along with a new Diversity and Inclusion Ambassadors Program with 150 engaged employees.

Learn more about the impact of Paradigm

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