Grubhub Delivers DEI Impact Through Paradigm Partnership
For almost two decades, Grubhub — a pioneer in online food ordering and delivery — has helped restaurants grow their business while providing diners with more options for take-out. As Grubhub navigated hypergrowth across its six U.S. locations and two international offices, the company knew it had to build a diversity, equity, and inclusion (DEI) strategy that addressed their unique gaps and showed their workforce it was committed.
Grubhub wanted expert support, and decided to partner with Paradigm. According to Becky Altman, Grubhub’s Director of Culture and Community, “Paradigm was the best fit for a couple of reasons. There was an understanding of how Grubhub operates — high–pace execution, focused rapid growth — we weren’t a cookie cutter client. And that resonated with us, that whoever worked with us was going to take us as we were and honor our authenticity as a culture.” With Paradigm’s comprehensive suite of DEI consulting services and products, Altman knew the partnership could cater to their needs instead of Grubhub having to adapt to a program that might not truly fit their organization.
Grubhub and Paradigm’s partnership kicked off in early 2020, just as the Covid–19 pandemic sparked even more demand for food delivery.
Creating the Strategy
First, Paradigm led two sessions with Grubhub’s executive team, helping them create a vision for the company’s DEI efforts that went beyond only increasing representation (though that was also important).
“Having an expert who could communicate about nuanced DEI topics at an executive level, helped us navigate tough conversations, and show how DEI can be approached with rigor as a core business function was incredible. Having executive buy–in was critical to our success, and Paradigm made that easy and generated a lot of excitement for what came next.”
After the session, Paradigm reviewed Grubhub’s current demographic data and employee engagement survey data, and helped build a DEI strategy focused on three pillars:
- Who We Are: Representation at Grubhub
- How We Work: A Culture of Equity and Belonging
- How We Support: Our Diners, Restaurants, and Communities